Larissa Brancalhão
Lead Product Designer

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Hi, I'm Larissa.

I help companies
design products
people want to use.

Lead Product Designer, with experience in healthtech, fintech and B2B SaaS.

HealthtechFintechB2B SaaS

Selected work(5)

All projects →
Worked with
  • Itaú
  • Cielo
  • Crosby Health
  • Dootax

How do I work & what do I do

Design Strategy

I help founders and companies build products grounded in data and driven by business and product goals.

PrioritizationAlignmentProduct Vision
UX/UI Design

I turn ideas into visual solutions, prioritizing the user experience and a clean aesthetic with clear information.

InterfacePrototypesHandoffDesign SystemFlows & Architecture
UX Research

I create solutions that users already needed and, often, had already asked for, helping solve pain points and anticipating needs.

InterviewsData & AnalyticsUser testsSynthesis & Insights

They have a lot to say about me

Beyond her excellence in design practice, Lari brings initiative, curiosity, and a genuine ability to elevate the quality of discussions and solutions. She’s someone who doesn’t wait for things to happen: she investigates, asks questions, connects the dots, and helps the team make progress.
Elisa R.Lead Content Designer at Itaú
I learned a lot from Lari about product strategy and vision, how to navigate stakeholder discussions, and how to advocate for our ideas while considering both opportunities and risks. She has a strong understanding of the product lifecycle and all the factors that can influence it. She makes decisions confidently even in critical situations.
Cauê R.Content Designer at Itaú
She delivered many projects in the squad she worked with, with great mastery, tracking product metrics and proposing new ideas to impact business and customer results. An excellent contribution to the team, sharing processes, methodologies and tips to raise the quality of our deliveries.
Rafael C.Lead Product Designer at Cielo
As a Product Designer, Lari is impeccable and dedicated, always striving to deliver results grounded in data and in the voice of the customer. Having someone like her, committed to the customer experience and guiding the team with her design vision, certainly brings significant benefits to the whole team.
Lucas T.Product Designer at Cielo
Our partnership on a few projects was very enriching for me. She is a reference in our design team, mastering methodologies and always bringing great solutions in her deliveries. Working with her is always a pleasure; she is a complete professional.
Nikolas B.Product Designer at Cielo

Tools

Where I work every day
Figma
Framer
Lovable
Cursor
Claude / Claude Code
Perplexity
ChatGPT
Linear
Jira
Notion
Amplitude
Hotjar
Metabase
Maze
Adobe

Where's Lari?!

Based in São Paulo, BrazilUTC−3
Open to contract work inUnited States · Canada · Europe

Highlights beyond my daily job

2026
Product Camp AmbassadorAmbassador of Product Camp 2026, sharing the event with the product community.
Community
2026
90 Dias Como DesignerA product to help designers through their first 90 days in a new team or company.
Product
2025
Itaú CreatorContent creator in Itaú's 2025 creator program.
Program
2024
Cielo AmbassadorCielo ambassador, sharing design and career content with its community.
Program
Since 2022
MentoringMentoring junior designers and people moving into a design career.
Mentoring
Since 2021
Content creatorDesign and career content on Instagram and LinkedIn.
Mentoring
-
Talks & PodcastsGuest appearances sharing design and career experience.
Speaking
About

Hi, I'm Larissa 👋

I’m a Lead Product Designer who started out as a journalist, which is probably why I still begin every project by asking a lot of questions. I’ve designed products for fintech, healthtech and B2B SaaS companies, from Itaú 🇧🇷 and Cielo 🇧🇷 to Crosby Health 🇺🇸, a healthtech startup.

Full about page →