Hi, I'm Larissa, a Senior Product Designer and so much more beyond my daily job.
Over seven years designing products in fintech, healthtech and B2B SaaS, from the first question to the final screen.
How I got here
I started in journalism, and my first job in tech was in content at Dootax, a tax automation SaaS, writing manuals, trainings and release notes. From that seat I saw the product had no one looking at the experience, pitched the creation of a UX area to the founders and ended up leading it.
After that I designed products at Cielo, in payments, and at Itaú, in banking, and today I am Lead Product Designer at Crosby Health, a healthtech B2B SaaS.
Alongside the day job, I have been creating design and career content on Instagram and LinkedIn since 2021, mentoring designers since 2022, and in 2026 I launched 90 Days as a Designer.
Work Experience
Download resume ↓-
Lead Product Designer, previously Senior. I lead product design at a healthtech B2B SaaS for home care agencies, working across the product process with product, engineering and research.
- Product design
- Healthtech
- B2B SaaS
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I created and governed the strategy of the communication spaces in the Itaú app: the purpose of each space and its content and visual rules, from workshops and research to guides, new formats, A/B tests and team training.
- UX strategy
- UI design
- Figma
- FigJam
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I redesigned the card machine self-registration checkout on cielo.com.br, end to end: merchant interviews, prioritization workshops, prototyping, usability tests, handoff and follow-up with the team.
- UX design
- UX research
- Figma
- Hotjar
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I joined as a content specialist, noticed the product had no one looking at the experience, pitched the creation of a UX area to the three founders and became responsible for it. I defined metrics and processes, hired a junior designer and redesigned the onboarding. It was my first leadership experience.
- UX strategy
- UX design
- Design system
- Maze
- HubSpot
Where I stand
I work across the whole product process, from discovery to delivery, together with product, engineering and research teams.